Wednesday, 27 February 2013

Name Tests

These fonts are appropriate choices for our site due to the connotations and indeed apparent denotations they possess. The connotations that are included in the colours and the layout, apply a theme of distress, danger and wear. The colours are simply black and white, which gives the text somewhat of a gritty and cold feel to them. These aspects are key for our show because it includes a lot of similar connotations. The denotative appearence implies that the text was scratched out/mismatched in a state of pressure and urgency, again, this denotation and indeed the connotations that follow are extrememly relatable to our product as a whole. With this clear link to show and font, it is clear that this sort of appearence is approproate and key to the impression we want to portray.

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